Survival of the Fastest
Nobody likes to wait. And this is especially true online. If your website is too slow, the users will simply click away to your competitor's site. 'Slow' is the bane of e-commerce sites; your customers will abandon their shopping carts if the checkout is taking too long.
A site's financial performance is directly tied to the load times. For every 0.1 second increase in load times, Amazon reported a 1% drop in sales. Likewise, Google noticed a 20% drop in ad revenues for a 400 ms increase in load times. In another study, it was reported that one in four visitors would abandon a website if it takes longer than 4 seconds to load.
Why You Need a Faster Website?
- Better rankings in search results
Search engines will rank you higher if your web pages load faster. Higher rankings in search engines means more organic traffic.
- More revenues
Your site visitors are more likely to stay on your site longer--and buy more. You will also see your bounce rate drop as site speed increases.
- Happier users
Ultimately, your users will be happier with your site. A fast site means more repeat visitors.
- Reduced costs
If you optimize the front-end code that gets downloaded to the browser using compression and caching, you can reduce your use of computing resources and bandwidth. This leads to lower costs.
- Increased scalability
If your site's front-end and back-end is properly optimized, it can better withstand spikes in traffic. This means knowing that your site can handle increased load comfortably.